Advertising condoms, free speech and offending religious sensibilities: Gachechiladze v Georgia


In Gachechiladze v Georgia [2021] ECHR 665, Ms Gachechiladze produced condoms for sale online and via vending-machines under the brand name Aiisa, literally meaning “that thing” – which, apparently, is how embarrassed purchasers often asked for them. The design of the packaging was varied (and, it would appear, intended to be jokey), with depictions of such things as popular fictional characters, former and current political figures, various objects such as lollipops, quotes from Georgian literature and phrases allegedly reflecting social biases [5]: examples here.

In late 2017 and early 2018, she created four designs that later became the subject of administrative-offence proceedings against her: Continue reading