Charity Commission guidance on charities and social media

The Charity Commission has published new guidance for England and Wales on charities and social media. It begins:

“Social media can be a powerful communication tool for charities, to raise awareness and funds and to better engage beneficiaries. It can help charities reach a much wider audience, much more quickly, than traditional methods of communication.

But it can introduce risks:

    • its fast pace can increase the risk of posting content that is inappropriate or harmful
    • content, once posted, can be hard to undo
    • professional and personal lives can overlap, and the line can become blurred.

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