The Charity Commission has published new guidance for England and Wales on charities and social media. It begins:
“Social media can be a powerful communication tool for charities, to raise awareness and funds and to better engage beneficiaries. It can help charities reach a much wider audience, much more quickly, than traditional methods of communication.
But it can introduce risks:
- its fast pace can increase the risk of posting content that is inappropriate or harmful
- content, once posted, can be hard to undo
- professional and personal lives can overlap, and the line can become blurred.